Christian Dior artistic director Raf Simons on Monday unveiled a collection full of multicultural influences, in which the designer was recognized one step away from Dior's only French sense of self.
Hollywood actress Jennifer Lawrence, who famously stumbled across a Dior dress as she collected her Oscar, big names came from Asia, like South Korean actress Gianna Jun and China's Sun Li in the first row.
Simons, presenting his third couture show since taking over in the wake of the flamboyant John Galliano's dismissal, said he began by looking at "women from different continents and cultures couture (s) to carry their personal style."
Then evolved 'about Dior not just about Paris and France, but the rest of the world and how cultures influence the fashion house and myself, "the Belgian couturier said in a statement.
"My main goal is to bring to haute couture. Return a sense of reality This collection is about focusing on the reality of the woman herself, including its culture and personality," he added.
Looks marry global influences with traditional Dior styles contained a gray silk wool dress with black buttons on the arm, skirt and neckline and a cobalt blue one-shouldered wool dress.
Less traditional was a sheer sleeveless gray robe that the model left completely exposed save a pair of black shorts.
Responding to the collection, Vogue magazine said that although the Dior features were all there, they "sometimes was virtually unrecognizable" because African beads or changes hemlines.
"There was a sense of modernity and this was a new way of thinking Dior: taking fashion tradition and of course makes it successful and relevant to different cultures, although steps of an expected and traditional idea of luxury in the off possible process, "it said in a review on his website.
Haute couture fashion houses, catering to a small number of the richest women in the world, to win in parts of the world, such as China. More customers
Collection Simons took inspiration from four empires - Europe, America, Asia and Africa - with models from all over the world on the catwalk.
Asian-influenced pieces were "full balance tradition and purity", while the European clothing aimed at the "almost mythical status of" La Parisienne "and the intimate links with the history of the house of Dior," the house said.
For Africa, the "personal style of the Masai is special in its inspiration," it added, and the Americas were represented by pieces that "striking, sporty, dynamic and graphic" were.
Christian Dior boss Sidney Toledano, meanwhile, told AFP the house was still adding new customers.
"Haute couture goes well, anywhere. Raf Simons has won the hearts of existing customers and winning new ones. Americans come back strong and the clientele is getting younger," he said.
"Haute couture is no longer for old women. We sell something to a lot of women in their thirties," he added.
In January, Toledano said Dior was winning new customers, particularly in South America and Asia.
Four days of haute couture collections for autumn 2013/winter 2014 until Thursday.
Tuesday will see Karl Lagerfeld presented a collection for Chanel as the house marks the 100th anniversary of the opening of Gabrielle 'Coco' Chanel its first store in Deauville in the summer of 1913.
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